Entreprise, gestion et management
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Around the globe, people are facing the same problem - that we are born as individuals but are forced to conform to the rules of society if we want to succeed. The author debunks the prevailing mythology of success and presents a radical new way to greatness. It also draws on interviews with world leaders.
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The art of the sale - learning from the masters about the business of life
Philip Delves Broughton
- Penguin books usa
- 12 Avril 2012
- 9781594203329
An analysis of the role of persuasion in everyday life and the qualities of effective salespeople traces the author's international travels to learn the art and science of selling, discussing the importance of a good narrative and the role of sales as social discourse.
