Switch ; How to Change Things when Change is Hard

Switch ; How to Change Things when Change is Hard (édition en anglais)

Name: Switch ; How to Change Things when Change is Hard
Brand: Random House Uk
SKU: 9781847940322
Availability: InStock
Author: Chip Heath, Dan Heath
ISBN: 9781847940322

Chip Heath, Dan Heath

Random House Uk 3 Mars 2011

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We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? The authors argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.

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